OurStory

After sharing his vision with a local businessman, he's granted a loan to start his first tequila distillery, La Primavera, in the Jaliscan Highlands. For the next forty years, Don Julio González would devote his life to making the world's finest tequila. Each day he'd wake up early to walk along the agave fields, cutting the grass around each individual plant to protect it. With a coa in hand, he'd carve flavour from every piña, expertly balancing the bitter and sweet leaves of each agave. And when it came time to harvest, he'd harvest each plant one by one, picking only the agaves at optimum maturity and health.

Since 1947, over three generations of the Jimador families have worked with Don Julio. Their devotion to Don Julio's process and methods is unmatched and their mastery in planting, farming and harvesting agave have been passed on for generations and can be traced back to Don Julio himself. Instead of harvesting entire agave fields at once, our Jimadors painstakingly harvest plant by plant, expertedly assessing the age and health of every agave. To increase the quality of their harvest, they handpick and uniformly handcut the agave pencas (leaves) from the piña. Without the devotion and care of our legendary Jimadors, our tequila's exceptional quality wouldn't be possible.