Don Julio

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Passion enough for the whole world to savor but proudly and distinctly, hecho en México. The tradition, creativity and passion of our people and homeland, baked into our DNA. Because if not for love, then what?

Solo y siempre, Por Amor. Salud.

OurTequilas

Discover our range of premium Tequilas.
a bottle of Don Julio Blanco submerged in water with bubbles rising from it

Blanco

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A bottle of Don Julio Reposado with smoke floating in front of it on a brown and red background

Reposado

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A bottle of Don Julio Añejo

Añejo

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A bottle of Don Julio 70 Cristalino crashing into ice

70 Cristalino

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A bottle of Don Julio 1942 on a surface with a red and golden background

1942

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Blue liquid background with bubbles traveling up the right side

OurStory

The legend begins in 1942, when a young Don Julio González sees a once in a lifetime opportunity in tequila production. He didn't own much, but what he did possess was a dream and the singular devotion needed to bring it to life. He didn't have much, but what he did have was passion, and after sharing his vision with a powerful local businessman he was granted a loan to create his first tequila distillery. It was this unrelenting passion for excellence that inspired his creation of the world's first luxury tequila.

A bottle of Don Julio Blanco inside of a sombrero
A bottle of Don Julio Anejo on top of some blue and white frilly fabric
A bottle of Don Julio 70 on an ornate platter alongside multiple halves of limes
A bottle of Don Julio Reposado and a bottle of Don Julio Anejo with a cocktail in between them

OurCocktails

A bottle of Don Julio Blanco on a table between two glasses of Don Julio Blanco Margarita
A bottle of Don Julio Reposado on a table in between two glasses filled with Don Julio Paloma cocktail recipe
A bottle of Don Julio Blanco tequila on a table next to a Paloma cocktail with a grapefruit slice
Añejo Spicy Margarita drink on a cutting board with two lime halves
A bottle of Don Julio 70 tequila next to a tequila espresso martini cocktail

OurCelebrations

Remembering all of the moments we've been able to celebrate with Don Julio Tequila, crafted to savor every moment shared with others. Salud!

A toast of Don Julio 1942 at an award show.
Four people in front of a pink backdrop at a Don Julio Rosado event
A celebrity in front of the Don Julio "Man in the hat" logo holding up a glass of Don Julio.
Two women at a Don Julio Rosado event. One Woman is holding a pink Don Julio Rosado pillow while the other is blowing bubbles using a bubble gun.
Lil Jon & Jermaine Dupri in front of a bar with a Don Julio sign on the wall in the background.
A bottle of Don Julio Alma Miel on a set table.
A toast of Don Julio 1942 at an award show.
Four people in front of a pink backdrop at a Don Julio Rosado event
A celebrity in front of the Don Julio "Man in the hat" logo holding up a glass of Don Julio.
Two women at a Don Julio Rosado event. One Woman is holding a pink Don Julio Rosado pillow while the other is blowing bubbles using a bubble gun.
Lil Jon & Jermaine Dupri in front of a bar with a Don Julio sign on the wall in the background.
A bottle of Don Julio Alma Miel on a set table.
A toast of Don Julio 1942 at an award show.
Four people in front of a pink backdrop at a Don Julio Rosado event
A celebrity in front of the Don Julio "Man in the hat" logo holding up a glass of Don Julio.
Two women at a Don Julio Rosado event. One Woman is holding a pink Don Julio Rosado pillow while the other is blowing bubbles using a bubble gun.
Lil Jon & Jermaine Dupri in front of a bar with a Don Julio sign on the wall in the background.
A bottle of Don Julio Alma Miel on a set table.
A bottle of Don Julio Blanco, Don Julio Añejo, Don Julio Reposado, and Don Julio 70 Cristalino on a table with a lattice shadow around them

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A tall building lit up to look like a bottle of Don Julio 1942
Blue liquid background with bubbles traveling up the right side